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185.3. For Permanents and Runes , when they Enter the Board , that player is assigned as that Game Object's Controller.

185.3.a. That player may make decisions about the Game Object's Inherent Abilities.
185.3.b. That player may make decisions about the Game Object's Unique Abilities.
185.3.c. That player may make decisions about any game effects or decisions necessary while the card is being played.
185.3.d. That player may make decisions about any game effects created from "When you play me" effects of Permanents.